LEAD CHANGE WELL
When EPI acquired licensing rights to a partner's product called, The Change Kit, they wanted to integrate it with their own content to create an off-the-shelf change management coaching solution called Lead Change Well. As it sometimes happens, the CEO had an urgent need for a quick and dirty landing page and lead magnet to support her appearance at an industry conference. We used the opportunity to test some messaging around the product.
copywriting (ebook, web, print)