LEAD CHANGE WELL

 

PROJECT STORY

When EPI acquired licensing rights to a partner's product called, The Change Kit, they wanted to integrate it with their own content to create an off-the-shelf change management coaching solution called Lead Change Well. As it sometimes happens, the CEO had an urgent need for a quick and dirty landing page and lead magnet to support her appearance at an industry conference. We used the opportunity to test some messaging around the product.

For more on EPI, see the brand project and Leadership to Live By.

SCOPE

content strategy

copywriting (ebook, web, print)

graphic design

web design

 

Sample Web Page Content

Good ol' stock photography for a little tongue-in-cheek humor on the Lead Change Well landing page

Good ol' stock photography for a little tongue-in-cheek humor on the Lead Change Well landing page

LCW1.png
A web page excerpt designed to test users' buyer archetypes and cultural conditions

A web page excerpt designed to test users' buyer archetypes and cultural conditions

 

Sample eBook content

Images from the lead magnet, a free eBook called, "5 New Ways to Reframe Resistance as Opportunity"

Images from the lead magnet, a free eBook called, "5 New Ways to Reframe Resistance as Opportunity"

LCW6.png
 
What a great prototype! You delivered this quickly and with ingenuity. (Did we even have to pay for graphics?) I appreciate your willingness and ability to develop this rapidly, with gusto. I can’t wait to share it with our network and cultivate new leads for this really cool product!
— MIchelle Kelly, CEO