COCOMELS by JJ's Sweets


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PROJECT STORY

JJ's Sweets was ready to relaunch the Cocomels brand and win center-stage in the candy aisle at Whole Foods and all upmarket groceries in North America. My design partners invited me in to host a brand strategy session and write packaging copy designed to tease out the essence of JJ's flagship product.

SCOPE

brand strategy - identity consulting - copywriting product


’Pure, primal pleasure’ is my favorite gem from this process. I feel like that will always stick with the brand. You’ve cut to the essence of why I created this candy!
— JJ Raedemaker, Founder