COCOMELS by JJ's Sweets
PROJECT STORY
JJ's Sweets was ready to relaunch the Cocomels brand and win center-stage in the candy aisle at Whole Foods and all upmarket groceries in North America. My design partners invited me in to host a brand strategy session and write packaging copy designed to tease out the essence of JJ's flagship product.
SCOPE
brand strategy - identity consulting - copywriting product
“
’Pure, primal pleasure’ is my favorite gem from this process. I feel like that will always stick with the brand. You’ve cut to the essence of why I created this candy!”