3 SIMPLE STEPS for EPI
EPI published a thought leadership piece in a leading industry journal, and I suggested they capitalize on the opportunity by promoting themselves while sharing the "we made this for you" clip. Why not quickly, cheaply turn it into an asset in their stay-in-touch and prospecting programs? I took two hours to edit the copy and prototype an eBook repurposing the content into something pretty and on brand. The graphic design also extended the brand identity in ways they hadn't yet developed, so that was a fun value-add to deliver.